Job Description
POSITION SUMMARY Reporting to the Vice President of Student Services, the Admissions Counselor supports enrollment management strategies through coordination of administrative and operational activities of University recruitment and admissions. The position coordinates recruitment activities, provides professional knowledge regarding new student enrollment, guides applicants, and evaluates applications.
RESPONSIBILITIES The essential functions, pursuant to the Americans with Disabilities Act, may include the characteristic duties and responsibilities noted herein, however, this list represents examples only, and is not a comprehensive listing of all functions and tasks performed by positions found in this job description. Position Specific Responsibilities - Develop and maintain a system with which to remain in contact with applicants via phone, email, text, and scheduled appointments; provide information and guidance to prospective students and families regarding academic programs, admission requirements, credit transfer guidelines, financial aid, and other University initiatives to assist prospective students in completing their application package.
- Review admission applications, evaluate credentials, and render admission decisions to process the enrollment of qualified applicants.
- Coordinate and attend off-campus and virtual recruitment activities and represent the University at conferences, college fairs, and other promotional opportunities to acquire new leads.
- Support on-campus recruitment efforts, including campus tours and other visit events as needed, to ensure guests have a positive experience.
- Assist in the administration of the budget for assigned functions to ensure responsible stewardship of funds.
- Plan and execute special projects as assigned to meet the department’s goals and objectives.
- Maintain current knowledge and training of the university and campus-wide systems used for recruitment and admissions to ensure data accuracy.
- Provide administrative oversight to assigned student worker that align with enrollment goals.
University-Wide Responsibilities - Model core organizational beliefs and values; communicate openly and effectively within and across departments. Establish and maintain professional communication and ensure that all interactions are supportive, courteous, and respectful (TKU Social Covenant).
- Utilize effective communication skills to present information accurately and clearly both internally and publicly.
- Participate in professional development activities that are aligned with the university, departmental and individual goals.
- Maintain accurate and complete records as required by governing entities (DOE, TRACS, ABHE, etc.); file all physical and computerized reports, records, and other documents required.
- Attend and participate in staff meetings and serve on committees as required.
- Comply with all policies, operating procedures, legal requirements, and verbal and written directives.
- Perform other related duties as assigned.
- Partner with other departmental Coordinators to help facilitate successful collaboration for certain University events and functions.
Supervisory Responsibilities - Admissions Student Worker as assigned
QUALIFICATIONS Education: - Minimum 3 years of college required.
- Bachelor’s degree is preferred.
Experience: - Previous recruitment/admissions, sales, or customer service experience desired.
Competencies: - Extraordinary interpersonal skills; must be able to effectively communicate with a wide range of populations, including traditional and nontraditional prospective students and their families.
- Team-oriented approach with desire and ability to work closely with peers.
- Demonstrated ability to manage a high volume of tasks simultaneously under pressure.
- Self-initiation and self-motivation for independent follow-through on projects.
- Ability to understand, summarize and present information in both written and oral formats.
- Strong technical skills that include experience working in CRMs (Customer Relationship Management) or similar software.
- The ability to interpret data and analyze problems, identify alternative solutions, project consequences of proposed actions and implement recommendations in support of goals.
Other Requirements - Valid Driver’s License
- Criminal Background Verification
MENTAL/PHYSICAL/ENVIRONMENTAL DEMANDS Mental Demands: - Ability to handle multiple priorities, deadlines, and competing demands in a fast-paced environment.
- Strong critical thinking, problem-solving, and decision-making skills.
- Emotional resilience to manage frequent interactions with prospective students, families, and diverse stakeholders.
- High attention to detail when reviewing applications, records, and compliance documents.
- Ability to work independently with minimal supervision as well as collaboratively within a team.
- Strong interpersonal skills to engage effectively with students from diverse cultural and socioeconomic backgrounds.
- Flexibility to adapt to changing policies, enrollment goals, and institutional priorities.
- Maintain emotional control under stress.
Physical Demands: - Prolonged periods of sitting at a desk and working on a computer (typically 6–8 hours/day).
- Frequent standing and walking during recruitment events, campus tours, and presentations.
- Ability to lift and transport recruitment materials, displays, and event supplies (up to 20–25 pounds).
- Consistent traveling (locally, regionally, or out-of-state) to attend college fairs, high school visits, and outreach events.
- Occasional evening and weekend work for recruitment activities and events.
- Adequate vision, hearing, and speech to perform core job functions (presentations, meetings, phone, and video communication).
Environmental Demands: - Work performed primarily in an office environment with standard office equipment.
- Frequent off-site work at high schools, community colleges, college fairs, and community events.
- Exposure to varied weather conditions during outdoor campus tours and recruitment activities.
- Periodic travel requiring overnight stays and schedule flexibility.
- Interaction with large groups of people in sometimes noisy or crowded environments (e.g., recruitment fairs, campus events).
Job Tags
Full time, Casual work, Work at office, Night shift, Afternoon shift,