Job Description

Job Description

Job Description

Job Purpose: 

The Multimedia Designer is a key contributor to the company’s B2B marketing and digital initiatives, driving engagement and awareness across all online and offline channels. This role is responsible for creating compelling visual content, maintaining and optimizing corporate and retailer e-commerce portals, and supporting digital, social, and sales enablement initiatives. The ideal candidate combines creativity with strategic thinking, ensuring that all materials effectively communicate the Lucas Oil brand and align with our marketing and business goals.

  Digital & Web Management

• Manage and maintain all retailer e-commerce portals and training portals, ensuring accuracy, functionality, and optimal user experience.
• Regularly update product information, assets, and promotional materials on retailer platforms in coordination with sales and marketing teams.
• Collaborate with internal stakeholders and external partners to ensure consistent branding and messaging across all digital touchpoints.

Creative Development & Design

• Design and produce visually engaging marketing assets, including graphics for digital campaigns, product promotions, presentations, print collateral, and web content.
• Support social media and digital marketing initiatives through the creation of platform-optimized graphics.
• Develop and update sales enablement materials, including product sheets, sales decks, promotional flyers, and B2B communication and training tools.
• Work within brand and partner guidelines to ensure consistency and professional presentation across all materials.

Collaboration & Production

• Partner with the Art Director, Digital Marketing Manager and VP of Marketing, and Sales team to execute creative projects aligned with company objectives.
• Gather and organize materials, content, and feedback from key stakeholders to efficiently complete design projects.
• Maintain organized digital asset libraries and assist in versioning and updating existing creative files.

Quality & Continuous Improvement

• Proof all work for accuracy, clarity, and brand consistency before publication or release.
• Stay informed on emerging design trends, digital marketing tools, and e-commerce best practices to continuously improve performance and innovation.
• Remain adaptable to new technologies or software as project needs evolve. 

Required Qualifications and Skills: 

• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign), HTML, CSS3, Word Press, Flash, Dreamweaver and Javascript, Google and Microsoft Office Suite. 
• Must be Mac proficient.
• Ability to receive daily creative feedback and quickly develop or modify creative to align to the needs of each project.
• Good communication and writing skills for design applications.
• Must be able to multitask and meet deadlines. 
• Must assess own technical strengths and weaknesses and pursue training and development opportunities. Must strive to continuously build knowledge and skills.
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. 
• Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Physical Requirements

• This position requires sitting and watching a computer screen for extended periods of time. 

Education/Certification/etc required:

• Bachelor's degree from four-year college or university; or three years related experience and/or training; or equivalent combination of education and experience.

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